What is An Autoresponder-contn'd

Yesterday we talked a little bit about what an auto responder is and the advantages of having and using auto responders in any Internet Business.

Today, let's think about the advantages of owning rather than renting an Auto responder.

The first thing that comes to mind is, the more you rent Auto responders each month, the costlier Your auto responder becomes. If you own your Auto responder you pay for it once, versus renting and never owning. So let's say we rent a auto responder for $20.00 per month. $20.00 will get you a pretty good auto responder, but you will only be allowed to have so many on your list that you can send out to. The bigger your list is, the more you are going to pay when you rent an Auto responder. When you Own your own Autoresponder, it does not matter how large your list is. The only thing that you have to be aware of is your Internet Connection. You should have a High Speed Internet Connection versus Dial-up when sending out to a large list via Auto responders.

Now there are many more pluses rather than negatives in owning your own Auto responder. Unfortunately when renting auto responders, another negative is; if you un-subscribe from the service, you may lose your list that took so long to develop. Plus, you just lost one of the main tools to get you where you are in the first place...The Auto responder. It is a pardox, darn if you do and darn if you don't. I am sure if you have been shopping for auto responders you probably have figured out the advantages of having one.

When it comes to having your own business an Auto responder has to be at the top of the list as one of the most important tools in your arsenal of building your business. It is not always true that it is better to own rather than rent. However, with a really good Autoresponder the advantages are clear. You need to own one if you are serious about doing business on the Internet.

Tomorrow, let's talk about who has the best Desktop Autoresponder(s) in the business and Why.

Until tomorrow,

Tom Zimmerman