Friday, February 15, 2008

RE-Think your marketing(contnd')

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Yesterday we talked about how we might need to re-think our marketing.

The Vice President of marketing for BMW said that their buyers are fast-track people who usually have success early in their careers. They believe that the Internet is a wonderful thing.

With that in mind, the company launched the BMW Films campaign, a brilliant way to ensure BMW kept its cutting-edge and high end brand in the forefront of its equally sophisticated and hip customers. There was nothing low budget about this campaign. Anyone viewing the campaigns on TV can testify to that.

This campaign by the way sold over 40,000 vehicles for BMW. As a matter of fact they witnessed their highest car sales during that campaign period. You can look for these films at: The point being to this post(s) is; We need to know there is a new market out there

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