Keep Your Newsletters Short And Interesting

This past Friday 2-08-08, Newsletters was discussed.

Your Newsletters should be at the most 800 to 1000 words in length. There are two very relevant reasons why you should have brief newsletters. Before we get to those two, it is a fact, that people do not like to read long e-mails.

It is very difficult to have long newsletters with many departments as discussed on Friday.

Content is important, but if you have too many things to say and talk about, it is going to be a struggle to say the least to keep your newsletter updated. The downside will be inconsistency and impair your ability to come up with new material. The second factor is if you give an abundance of information with your initial mailing(email), it's possible that your readers may not wait until the end of the letter to click through to your website. The problem being; you will not have any way to track them to see if your campaign was successful or not.

Print Advertising is still a viable source for testing products or services. However, email newsletters and emails are more simplified to track. You need to get people to click on your link to see if your newsletters are working. That cannot be done with print advertising. You will be able to see what your click through rate was and how popular your content was.

You have to entice readers to click either with some type of discount or a coupon. Free is also always good. The bottom line is, offer a good, short and enticing content to make them want to read your next email