Niche Marketing on Crack

The term niche marketing means different things to different
people.

Generally it is known to mean the developing of websites in sub
mainstream market segments to profit from selling products,
generating advertising revenue or other forms of website
monetization.

Niche marketing is effective because it allows you to operate in
markets that are less competitive meaning you have the potential
as a new or seasoned marketer to capitalize on big opportunities
with relative ease and far less cost.

Particularly for new marketers, niche marketing can be the key
to riches because it allows you to compete on a level playing
field. You don't have to jump into the ring with the heavy
weights, you can develop your skills in the junior divisions
before moving into the big leagues.

If you pick the right niche you can build your site, establish
yourself as an expert, sell your own products, recommend other
people's products, the opportunities can be endless and good
money can certainly be made.

The trouble is that as niche marketing grows in popularity, many
of the markets we called niche markets are now not so nichey at
all. They’re almost as bad as mainstream markets in terms of
their competitiveness and difficulty to profit from.

The markets that spring to mind are things like acne, dog
training, or anxiety. Markets like these, while they can still
be profitable will not make the average web marketer a lot of
money at all. Even the more nichey versions, acne treatments,
dog training videos or anxiety relief are difficult for most
people to compete in and make money.

Then there's the other extreme. You can go to the tiny niches
that get almost no search volume. You can find "long tail"
keywords like 'pug training schools in Atlanta" or "acne
treatments that work in 2 days". The problems with these are, 1.
That they often don't get enough traffic and 2. They are so
specific that even if you can drive traffic, there isn't much
you can do to serve those people except show them ads. Again
this can be profitable if you know how to do it but it seems
like there just has to be an easier way...

The niche marketers that really make the most money are those
that know how to find the perfect balance between competition
and search volume. Not only that but they know how to analyze
the nature of a niche market to determine how much potential it
really has before they enter it.

By doing this they find markets that can make them big money
very quickly, faster than most people think possible.

Then when they do find markets they know how to make sites that
will capitalize on them as effectively and efficiently as soon
as possible. The result is big profits, easily, and quickly.

There is no doubt that niche marketing although often a tricky
game can be wildly profitable when done right.

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