It's the online equivalent of word-of-mouth advertising. And just like its offline cousin, it's the most effective way to get new business. This article mainly talks about reciprocal linking. You want to build your site's popularity enough that you receive one way linking. That is linking from a high traffic site into yours.
However do not discount sites with relevant content to yours. It still has value. Take a look at this Article from The Small Business Center of Microsoft.
10 steps to getting links to your site...
Tuesday, March 18, 2008
10 steps to getting links to your site
Posted by Thomas Zimmerman at 4:09 PM
Labels: Marketing Strategies
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