Thursday, March 13, 2008

10 Free Marketing Tools -How to Market Your Website





Derek Gehl has some great ways to Market your website. Below are some of the tools that he suggest to help with your Search Engine marketing efforts.


10 Great FREE Tools to Help Tune Your Website
By Derek Gehl

At IMC, we're always getting requests from people who want specific tools to help build their own Internet business. The tools cover niche research, competitor intelligence, video, blogging and the list goes on.

The great news is, there are tons of free tools available online!

Here are some of our favorites, in no particular order:


Cool Free Tool #1: Alexa toolbar

www.alexa.com/site/download

The Alexa toolbar gives you instant information about any website you visit.

It's a downloadable "plugin" for your browser (IE or Firefox) and shows you a site's traffic, pagerank, related sites, who's linking in, and much more.

It's one of our "must-have" research tools!


Cool Free Tool #2: Google Website Optimizer

http://services.google.com/websiteoptimizer

Google offers this free "multivariate" and A/B testing tool to help you improve your conversion rate -- and your sales! -- by testing different versions of your site content to see which gets the best results.

Google offers tips on what and how to test, so even if you're a "newbie," this tool can help you boost your site performance.


Cool Free Tool #3: XML Sitemaps

www.xml-sitemaps.com

This quick and easy sitemap generator helps search engine spiders find their way around your site and index it faster so you can rank better in the search results.

(And for 5 bucks, this site has a broken link finder that will search up to 500 pages for you.)


Cool Free Tool #4: AdWords Keyword tool

https://adwords.google.com/select/KeywordToolExternal

The Google AdWords Keyword Tool is a free tool that provides ideas for new keywords. It also gives you graphs showing the relative number of searches to amount of competition for those keywords among AdWords advertisers.

This tool is invaluable both for your niche research and for your SEO and pay-per-click efforts.


Cool Free Tool #5: Optiview

www.optiview.com

Optiview is a free site analysis tool. It lets you find out what your site looks like when it loads at different speeds and checks for images that make your site load slower than it should.

The faster your site loads, the better -- which is why a tool like Optiview is such a big help.


Cool Free Tool #6: Quantcast

www.quantcast.com

Would you like to find out who is coming to you site? It's really easy with this free tool that shows your audience's age, education gender, income and more.


Cool Free Tool #7: Google Alerts

www.google.com/alerts

This simple tool helps you keep up with the latest news in your industry, get ideas for content, and check out your competitors.

When it comes to research, Google Alerts are a huge time saver!


Cool Free Tool #8: Blogger

www.blogger.com

Blogger is the twelfth most popular website in the WORLD. And it's the easiest way to get your own blog up and running in as little time as possible.

With a blog, you can publish articles -- or any other kind of content related to your market -- and link it to your website to get higher rankings in the search engines!


Cool Free Tool #9: Audacity

http://audacity.sourceforge.net

Audacity is a free audio recorder and editor you can use if you want to include any audio on your site. Plus, it's great for recording instant podcasts!


Cool Free Tool #10: YouTube

www.youtube.com

These days, people are demanding more multimedia features on a website... and that includes video.

YouTube allows you to host your videos on their site and makes it easy for you to show those videos on your site, as well. It's not just a time waster, it can help spread the word about your business!


... So those are 10 of our favorite free tools.

(This was supposed to be a list of 7, but I like all these tools so much, I couldn't leave out a single one!)

Happy business building!

1 comment:

Anonymous said...

Alexa.com is a subsidiary of Amazon.com. It is a website which provides information on traffic levels for websites. The Alexa rank is measured according to the amount of users who’ve visited a website with the Alexa toolbar installed. Alexa toolbar is an application developed by Alexa Internet. Its primary use is to measure website statistics. This toolbar collects as well as gives some valuable information. Once you install it, the Alexa toolbar monitors all your surfing and collects information about what domains you visit. They use this data to rank web sites. The traffic rank they assign to websites is based on 3 months of aggregated historical traffic data from millions of other users and is a combined measure of page views and users. Webmasters, advertisers and ad networks use your blog’s Alexa rank as a gauge to determine the worth of a link on your website. If you depend on link or site selling as a form of monetization you’ll definitely want to increase your Alexa rank, because it’ll increase your bargaining power when it comes to ad pricing.