Thursday, January 17, 2008

The Value Of A Customer

There are some simple questions that you can ask yourself regarding how valuable just one customer is:

Have you ever thought of this in regards to the service that you provide to your customer for your business? Isn't it true that if you provide great service to your customer that he/she will continue to come back and use your service time and time again?

How much during the course of 12 months will that one customer purchase from your business?

Let's consider a Delivery business:

If a mid-size company has a need for a pickup and delivery service at $30.00 per shipment and they send 20 shipments per week, that's $600.00 per week or $31,200 Per year. Now let's say that a customer does not like how one shipment is handled and he goes to another competitor. Do you think that it would make sense to give the next 4 shipments for free in order to keep that particular customer happy?

One valued customer in a service type business or any business is the most valuable commodity that you can have. Treat every customer like gold.

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