Media Advertising and the costs involved

As with direct mail, be sure to include your creative and prep work costs in your total advertising costs. If you plan to use the same ad copy for a number of ads, you can amortize the creative costs over the entire ad campaign.

What needs to be done is to include your complete creative and prep work costs over a long-term promotion. Just include your complete creative and prep work costs plus the total costs of all ads to be used plus any miscellaneous costs...such as overhead. Should there be any other costs that you feel are appropriate be sure to add them also.

Your advertising costs can then be used to figure your total costs per order or costs per inquiry for the entire promotion.

Tomorrow we will talk about Inquiry conversion costs.