Steve Mckee wrote a great article in Business Week concerning how something that is new does not always take off. The same applies to advertising. Take a look, it does make an impression regarding repetition
The Seinfeld Principle for Advertising
For a successful campaign, commit to unfolding the identity of your brand over time and don't ask any one ad to do too much
by Steve McKee
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Friday, January 25, 2008
Here is A Great News Article About Advertising Consistency
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